About Bloodhound
What Bloodhound is
Bloodhound is a Shopify quality monitoring suite. It catches JavaScript errors, performance regressions, accessibility violations, and security issues on live storefronts, continuously, not as a one-off audit.
It is built for merchants, not developers. The dashboard prices every issue in pounds of lost revenue, ranks them by impact, and tells you what to do next. You do not need to read a stack trace to use it.
Under the hood, the engine stack is the best open-source quality tooling on the web: axe-core, Pa11y, Lighthouse, IBM equal-access, and Retire.js. Bloodhound runs them on a schedule against your live storefront, correlates the findings with real user sessions from the Shopify Web Pixel, and converts the output into revenue-weighted issues.
Why it exists
Most ecommerce conversion drops are silent. A JavaScript error breaks the add-to-cart button on mobile Safari. A theme update slows the product page by 1.8 seconds. A loyalty app injects a script that throws on checkout. Nobody emails support. Customers do not file tickets. They just leave.
A merchant doing £500k a year at a 3% conversion rate loses roughly £5,520 per month for every 0.1% drop in conversion. A single broken script can move conversion by far more than that. The team finds out weeks later, after the revenue report comes in, and by then they have already lost the money.
Conventional error tracking tools were built for engineering teams. They surface stack traces, not revenue. They do not understand the Shopify checkout, do not flag third-party script regressions, and do not scan for accessibility or vulnerable libraries. For a merchant, that is the wrong tool.
Bloodhound closes that gap. It is the continuous quality layer that sits between Shopify Analytics (which tells you what happened) and a developer (who can fix it). If you want the full diagnostic framework, see why is my conversion rate dropping?
Who built it
Bloodhound is built by Kyle Marham, a solo founder based in Wales, UK.
Kyle is a senior developer at Swanky, a UK Shopify Plus agency with a real client roster. The day job is shipping Shopify Plus builds for real merchants. Bloodhound came out of seeing the same patterns repeatedly at agency clients: silent JS errors, slow third-party scripts, accessibility regressions that nobody noticed until a legal letter arrived, vulnerable libraries that nobody had time to audit.
The trading entity behind Bloodhound is Blue Dog Digital, a small UK software studio. Same person, separate trading name.
What we do not pretend to be
Bloodhound is not venture-backed. There is no 30-person team. There is one founder and a stack of AI tools that make a single person ship at the pace of a small team. That is the speed advantage, and we will not hide it behind a fake about-page with stock photos of a meeting room.
The trade-off is honest: you get a focused product, fast iteration, and direct access to the person who built it. You do not get a 24/7 enterprise support desk. Most merchants find that trade worth making. If you need the enterprise contract, Sentry and Noibu are good choices.
Trust and compliance
- GDPR / UK GDPR compliant. Data processing addendum available on request. EU data residency for EU customers.
- No PII collected by the script. The Bloodhound client does not capture form contents, customer identifiers, or payment data. It captures error signals, performance metrics, and structural session data.
- EAA-aligned accessibility reporting. Findings map to WCAG 2.2 AA and the European Accessibility Act, with severity and revenue impact attached.
- Open-source engine stack. axe-core, Pa11y, Lighthouse, IBM equal-access, and Retire.js. Auditable, replicable, no vendor lock-in on the underlying detection.
- UK based, UK supported. Wales-based founder, [email protected], replies within one working day.
Get in touch
Questions, enterprise enquiries, partnership ideas: contact us or email [email protected]. If you want to be notified when the public app goes live, install it free.