Guides on Shopify performance & errors
Deep dives on JavaScript errors, Core Web Vitals, third-party scripts, and conversion rate, written for Shopify store owners and developers.
Shopify JavaScript Errors Are Costing You Sales: Here's How to Find Them
Most Shopify stores are haemorrhaging revenue from JavaScript errors nobody's noticed yet. The average store runs 15–25 third-party scripts, and any one of them can quietly break checkout, freeze the cart, or tank Core Web Vitals scores. Here's how to find what's actually breaking.
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Core Web Vitals Are a Revenue Problem, Not a Developer Problem
A new analysis argues that speed and SEO aren't in tension for Shopify stores, they're the same problem. The data backs it up, and the cost of ignoring it is measurable.
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Shopify Conversion Benchmarks 2026: What the New Data Actually Means for Your Store
A new benchmark report using first-party data from 21 Shopify stores just reframed the conversation around conversion rates. The headline numbers look alarming, but the real problem hiding in the data is one most merchants aren't watching. Here's what it means and where to focus.
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