Guides on Shopify performance & errors
Deep dives on JavaScript errors, Core Web Vitals, third-party scripts, and conversion rate, written for Shopify store owners and developers.
Third-Party Scripts Are Silently Killing Your Shopify Conversion Rate
The average Shopify store runs 15 to 25 third-party scripts. Most store owners couldn't name half of them. Some are blocking your pages, some are throwing errors, and at least a few are quietly eating into your conversion rate every single day.
Read article →
Your SaaS Stack Is Leaking Customer Data Right Now. SOC 2 Won't Catch It.
ClickUp had a $4B valuation, every compliance badge, and a 465-day plain-text SDK token in their JS bundle. SOC 2 doesn't read your bundles. Here's the audit any Shopify operator can run in 20 minutes.
Read article →
Shopify Managed Payments Opt-In: What Merchants Need to Check Before May 17
Shopify is auto-enrolling stores into Managed Payments on May 17, quietly reshuffling checkout payment method priority. Here is what that means for your processing rates, Shop Pay prominence, and bundle behaviour.
Read article →
How a Promo Code Crossed the Wrong Border and Cost €18,000
A spring clearance code meant for one Shopify store fired across four. Here is the technical pattern behind cross-store bleed, and what continuous monitoring catches before the weekend does.
Read article →
The Shopify Checkout Friction Audit: What's Killing Your Conversions and How to Fix It
The average Shopify store converts 1.4-1.8% of visitors. The top 10% convert above 4.7%. This audit walks through every friction point that explains the gap, and what to do about each one.
Read article →