Blog
Guides on Shopify performance & errors
Deep dives on JavaScript errors, Core Web Vitals, third-party scripts, and conversion rate, written for Shopify store owners and developers.
Shopify Conversion Benchmarks 2026: What the New Data Actually Means for Your Store
A new benchmark report using first-party data from 21 Shopify stores just reframed the conversation around conversion rates. The headline numbers look alarming, but the real problem hiding in the data is one most merchants aren't watching. Here's what it means and where to focus.
Read article →
The Shopify Checkout Friction Audit: What's Killing Your Conversions and How to Fix It
The average Shopify store converts 1.4-1.8% of visitors. The top 10% convert above 4.7%. This audit walks through every friction point that explains the gap, and what to do about each one.
Read article →